Our Responsibility Policy

At sologstrand.com, we strive to operate a business that balances economic responsibility with social and environmental considerations. It’s not only about running a successful business – it’s also about taking responsibility for our surroundings, both locally and globally.

That’s why we have introduced a Responsibility Policy. As part of this policy, we have decided to pursue a B Corp certification and implement ESG reporting. Our application for B Corp certification was submitted in February 2025, and our goal is to be certified by the end of 2025. In addition, we will incorporate ESG reporting into our 2025 accounts. These initiatives enhance our responsibility and transparency – giving our guests, homeowners, employees, and partners confidence that we operate with care.

B Corp certification is an internationally recognized standard for companies committed to sustainability, social responsibility, and ethical business practices. Managed by the US-based non-profit organization B Lab, the certification sets high standards for how a company operates and impacts society.

To achieve certification, we must demonstrate that we meet stringent requirements in areas such as:

  • Environmental Impact: How the company reduces its carbon footprint and uses resources responsibly.
    • Social Responsibility: How the company treats its employees, partners, and the surrounding community.
    • Governance and Transparency: How the company ensures ethical business practices, responsible leadership, and transparency.

B Corp certification goes hand in hand with our ESG reporting – where ESG stands for Environmental, Social, and Governance, encompassing our practices in these areas.

In the environmental sector, we focus on reducing CO₂ emissions – for example, by transitioning to electric vehicles, improving energy efficiency in holiday homes, and implementing sustainable procurement strategies.

On the social front, we work to create good working conditions, employee satisfaction, and strong community ties. Under governance, we ensure ethical practices, transparency, and clear guidelines in our business operations.

As one of Denmark’s largest holiday home rental companies, we believe it is our responsibility to lead by example in sustainability and social responsibility. The B Corp certification and ESG reporting set the framework for the continuous and responsible development of our business.