About Us – Over 45 Years of Experience in Danish Holiday Home Rentals

Since 1979, sologstrand.com has been a key player in Danish holiday home rentals. It all started in Lyngså in Northern Jutland when the couple Margit and Kjeld Andersen had the idea to make privately owned summer houses available for guests. What began as a local venture has grown into one of the industry’s largest operators, offering over 7,000 summer houses across Denmark.

Danish Ownership and Strong Values

sologstrand.com is 100% Danish-owned, and our approach to holiday home rentals is based on fundamental Danish values such as trust, accountability, and community. For us, a holiday is not just about relaxation – it’s also about creating memorable experiences for guests and homeowners, and positively contributing to the local communities we serve.

In 2019, Margit and Kjeld Andersen decided to transfer the majority of their shares to a newly established business foundation – “Foundation sologstrand by Margit and Kjeld.” With a 75% stake, the foundation is the main owner of sologstrand.com, and its clear purpose is to keep the company Danish-owned while ensuring that a part of the profit is donated to charitable causes and local initiatives. The foundation supports philanthropic and humanitarian efforts and has already contributed over 10 million DKK to projects that make a real difference.

Our Values – What We Stand For

At sologstrand.com, our work is built on four core values:

• Reliability: We act with integrity and respect toward our guests, homeowners, employees, and partners.
  • Competence: We are skilled, dedicated, and maintain high standards in everything we do.
  • Helpfulness: We are service-oriented and approachable, always going the extra mile to ensure the best experiences.
  • Innovation: We continuously develop new solutions that make rentals and holiday experiences safer, better, and more responsible.

In other words, we strive to be honest merchants who uphold our values; we aim to be skilled and competent, to create a great workplace, and to constantly develop sologstrand.com so that everyone we work with enjoys the best experiences – all while making a positive impact through our foundation ownership. We call this “Holiday with a Good Heart.”

Over 3 Million Overnight Stays per Year

Today, sologstrand.com is behind more than 3 million overnight stays per year, and our ambition is clear:

• We want to create the highest level of security and the best rental experience for homeowners.
• We want to deliver unforgettable experiences for holiday guests.
• We aim to be a workplace that attracts and develops talented employees.

At the same time, we continue to support worthy causes – both through local initiatives and through our foundation’s contributions to charitable and humanitarian projects.

Combining Business and Responsibility

At sologstrand.com, business and responsibility go hand in hand. We work to develop Danish tourism in a way that benefits both people and communities, while creating valuable holiday experiences and strong partnerships.

We look forward to welcoming you – whether you’re a holiday guest, a homeowner, a potential employee, or a business partner.